Founded in 2010 by Gabriela Goldbaum, VALDEZ collaborates with craftswomen from communities in Ecuador, where they are trained in the classic art of weaving and blocking. These artisans create beautiful, beach-ready Panama hats with timeless style.
They were looking to redesign their website and continue that look to all other marketing material including their lookbook and emails blasts.
To reflect the company’s cool and colorful vibe, the design has a minimal and airy quality while also being user friendly. The layout was meant to match the vivid and colorful style of their hats.